É P’ra Amanhã is a digital campaign crafted from the depths of a viral video remix. By using the famous song from António Variações and thinking about the unique characteristic of the Portuguese in postponing simple tasks, we created awareness for how easy it is to donate 0,5% of your taxes to UNICEF. This was made by teaming with digital influencers and asking them to donate 0,5% of a video of their social media channels.
Made at Leo Burnett Lisbon for UNICEF.
CW: Hernâni Correia
Design: António Segurado, Arthur Porto
Video: Inês Correia
CD: Steve Colmar, Nuno Salvaterra
Audio Mix: Dizplay Soundlab
